Food insecurity is a social determinant of health and a driving force of health inequities. The COVID-19 pandemic has exacerbated the crisis of food insecurity, disproportionally affecting women and racial and ethnic minorities.
We are partnering with Foodlink on an innovative program that promotes eating healthy and addresses food insecurity for pregnant women. A healthy diet is very beneficial for both mom and baby throughout the pregnancy and after the baby is born. Foodlink is collaborating with Excellus BlueCross BlueShield to enroll program participants and will serve over 150 expectant mothers in Monroe and Ontario counties.
This innovative program provides home delivery of nutritious food along with virtual cooking classes during the pregnancy and postpartum period. Cooking kits are provided that include an array of pots, pans, kitchen utensils, baking sheets, oils, and spices. To ensure a high level of customer satisfaction, Foodink is leveraging routing and texting technology to manage the most efficient delivery routes and manage ongoing communication with program participants.